Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

We have two  Print Shop  updates to set you up and inspire you for the holiday season! 1. We've launched the Print Shop Instagram account.  Print Shop users sell their imagery (people, places, landscapes etc) as decor or works of art — quite different to portrait and wedding photography marketed to "the people in the viewfinder". This space will be dedicated solely to Print Shop and selling online. We'll share the beautiful work of the photographers and artists using our platform, spiced up with tips and inspiration about To View More >>

Time is a valuable resource in any business, but especially photography. With that in mind, it makes sense to make the most of it, and to ask yourself, can I do things more efficiently? If I could outsource something, should I? Is what I'm doing even necessary? Here are four ways to optimise your time and make the most of every shoot. Photograph by Lauren Anne Photography Photograph by Lauren Anne Photography 1. Outsource Ask photographers why they got into portrait and wedding photography and they'll say how they love photography … or telling love To View More >>

We saw this beautiful album by DeRay and Simcoe Photography as it went through the bindery. For a little something different, they photographed the album for us! Take a look at their great photos of the main album and copy, and some words about the big day. "Kathryn and Kirk have been the easiest clients to work with since they booked their wedding with us more than 12 months before the big day. A late September wedding, the weather forecast wasn’t great for the day but they weren’t too worried and went ahead with their 'plan A' with no dramas at all." "Their To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by To View More >>